Hilton
Hilton iOS, Android and Mini Program multi-platform MVP version launch in China
UX Designer
Hilton is one of the largest hotel groups in China, with multiple sub-brands. Hilton wanted to launch a new digital product in China to enhance the user experience.
At the end of 2018, I started designing the MVP version of digital products for Hilton's multiple platforms as the lead designer.
As the lead designer, my main tasks were:
1. Deeply understand business requirements and logic, and transform them into intuitive visual presentations
2. Collaborate closely with product managers and development teams to ensure products have both usability and ease of use
3. Organize and facilitate discussions to ensure all possible scenarios are thoroughly covered
4. Synchronize the launch across multiple digital platforms, addressing platform-specific limitations while maintaining a consistent user experience
The Biggest Challenges
Multiple platforms launching gradually, requiring handling of different platform limitations while maintaining user experience consistency
Hilton being a more traditional hotel group with complex internal processes, resulting in communication and collaboration complexity
Project Follow-up
After the project successfully launched, it gained widespread user adoption. In 2020 after the pandemic, the project was transferred to an internal team for maintenance and updates.
